Lamoiyan Corp Rolls Out Kilusang Kontra Kuto Year 4

by - October 16, 2019

Lamoiyan Corporation rolls out Kilusang Kontra Kuto Year 4 in Metro Manila at Silangan Elementary School, Taguig. 

Last October 15, 2019, Mommy Bloggers Philippines took part in the yearly Kilusang Kontra Kuto, a yearly nationwide shampoo activity by Lamoiyan Corporation in its commitment to battle head lice infestation or pediculosis through Licealiz Head Lice Treatment Shampoo which also aims to eliminate the social stigma associated with having a headful of lice.

In partnership with the Department of Education, Lamoiyan Corporation is visiting 30 schools nationwide and targets to shampoo around 6,000 head lice infested students. A lecture by a dermatologist on how to fight lice, busting myths and fallacies about head lice as well as sample sachet products will be distributed within the surrounding communities through this activity.

Contrary to popular belief, the persistent ailment does not only affect children or people who do not practice good hygiene. Through this year's campaign, Lamoiyan Corporation aims to emphasize that pediculosis can happen to any people regardless of hair length, gender, age, and even social class.

"For the past years, Lamoiyan was able to raise awareness and debunked misconceptions surrounding pediculosis by spreading correct information. Head lice infestation can occur to anyone and, hopefully, people would start helping affected individuals rather than discriminating because it is a concern that has a solution," shared Lamoiyan Corporation Marketing Director, Ruby Rose Cavestany.
Kilusang Kontra Kuto year 4 has visited different schools across Luzon, Visayas, and Mindanao where Licealiz held educational talks, fun games, and free shampooing activity.

The Licealiz Heal Lice Treatment Shampoo initiated in 2016 the KKK, a coalition that has been battling head lice infestation nationwide for a kuto-free Philippines.

Now on its fourth year, Lamoiyan has partnered again with industry leaders such as DepEd, Drugstores Association of the Philippines (DSAP) and Mommy Bloggers Philippines to further spread the correct information about pediculosis and widely reach the grass roots.

Lamoiyan Corporation is inviting everyone to join their fight against head lice and be part of the Kilusang Kontra Kuto Year 4. To know more about the activities of KKK, visit

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